It is a humbling privilege to work within the floral industry - to work with awe-inspiring flowers in new creative facets while sloshing heavy buckets + cleaning moldy vases.
Working across the country with many florists of varying aesthetics + status, I have noticed trends throughout the industry that gave me pause. Through art installations + photo studies, I am exploring our relationship with flowers + the impact that relationship has on the floral industry + the environment.
click on the image to be taken to the full gallery.
series 1 -
“Reinstated Flora”, a collaboration between Jeff Fierberg & Sky Armstrong, challenges our perceived relationship between flowers and nature. The installation of composed floral arrangements in outdoor environments exposes a realization of our understanding of nature —Flora is often seen as natural but we rarely understand where or how it exists in nature.
Armstrong designs floral art installations to create unexpected moments in a natural environment and reiterate the viewer’s personal connection to nature. Fierberg captures these moments as an immersive experience for the viewer to reconcile the idea of perceived nature and its actuality, adding another layer of removal from the nature and flora itself.
series 2 -
“Darling, flowers aren't gonna hurt you”, a collaboration between Jeff Fierberg & Sky Armstrong, has playful undertones + inspiration of The Shining. The installations are composed of flowers once frozen, flowers that would be tossed aside, flowers decomposing. However these bruised + broken petals have haunting beauty, too often overlooked.
Shot at the haunted Hotel Colorado, Armstrong designed the floral installations as an extension of the hotel itself. Fierberg captured + edited these images to exemplify the cold + eerie environment and decomposition of flowers.
series 3 -
"What's in a Rose" is the first in a series examining the waste and environmental impact of the floral industry. Flowers are perceived as a natural + refreshing beauty - a misconception when the realities of plastic, pesticides, stem excess, and foam are examined.
How can we lessen ecological impact in the floral industry? Do you compost? How do you compost stems + matter that have been treated with harmful chemicals? Why are flowers packed in plastic? How can we recycle this plastic or better yet, eliminate it?